What do people say, think and feel about your brand?

We can help you develop your brand, enabling you to form the right impression with your customers.

A brand is more than just a name, logo design, or strapline—it is the DNA of your business and what helps set you apart from others. It must convey emotion and resonate with your target audience. Your brand sits at the centre of your marketing, and it's our job to help you achieve a consistent, positive brand experience across all customer touchpoints.

Here are some of our brand development services:

  • Brand messaging

  • Brand design

Some of our work

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Brand messaging

We believe in thorough storytelling for your brand, ensuring no shortcuts are taken. Through a collaborative 4-5 hour workshop, we delve into understanding your brand's essence, purpose, offerings and unique approach. By dissecting crucial elements of your brand, we provide clarity and direction for your future endeavours, crafting a compelling narrative and strategic roadmap aligned with your goals.

  • Purpose, mission, vision, and values that define who you are at the core
     

  • Brand personality traits and a distinct tone of voice for effective communication
     

  • Core narrative, elevator pitch, and a compelling strapline that captures your brand's essence

  • Clear articulation of customer benefits and unique selling propositions (USPs) to set you apart in the market

Brand design

A logo is an essential part of your brand's success. It is who you are - unique, distinctive, and representative of your character, personality, and culture. Our team appreciates your logo's existing equity, recognition and importance. We only make changes if they are necessary for business reasons. Our brand guidelines will ensure consistency by providing simple, easy-to-follow rules. Here are some of the branding assets that we create:

  • Visual identity (logo, icons, typography, colour palette and brand images)
     

  • Brand guidelines – Brand identity and brand application guidelines to ensure your brand is represented consistently across all channels.
     

  • Branded PowerPoint template

Brand identity

Some of our clients

Illuminate your brand

Contact us to explore how Carter Consulting can support you in defining and developing your brand to reach your audience and attract new customers.